What is 500block
500block, Inc. is a full-service strategic Advertising, Marketing and technology agency. Simply put, we converge business strategy, marketing, creativity and technology to meet your business goals.
We combine old-fashioned business strategy and metrics (ROI anyone?), advertising and marketing savvy, and leading edge creative ability with the latest technical skills to bring you a comprehensive 360-degree partner.
Just as important is what 500block is NOT.
We are NOT a mega-agency. We are not a division of a division of a conglomerate that also owns a movie theater chain (and that outsources your work to us half the time anyway). You won't find walnut-paneled board rooms, pool tables and video games in our offices. We'd rather just keep our prices low while STILL providing you the best talent in the business. And we never, ever forget that it is our people who get the job done for you.
Not incidentally, people is what we do best: 500block consultants are subjected to rigorous screening and truly daunting requirements, starting with 10 years experience just to walk in the front door. There are no 'trainees' or 'B-list' teams at 500block...we leave that to the monoliths.
While we've worked with the biggest of the big, that doesn't mean any company plays second fiddle here. Our best-of-breed staff works on ALL accounts from small to huge, on projects from simple to massive. 500block's greatest successes have come from growing small engagements into large relationships, and we treat our 'seeds' with as much care as our full-grown forests.

The 500block Approach
Everything 500block does is goal oriented. We talk -- and then act -- in terms of accomplishments, objectives and real achievements.
In short, Do you:
Want to develop a new logo and brand identity? We've done it.
Want to efficiently direct market to magazine subscribers, even though Publisher's Clearing House isn't what it used to be? We've done it.
Want to build a web site that showcases your product and cuts your catalog printing and mailing costs? We've done it.
Want to run a sweepstakes online and off to build a marketing database? We've done it.
Want to send a targeted e-mail touting exclusive products to high-net-worth individuals? We'vedone it! Or, want to send a massive e-mail to anyone with a pulse? We've done that too.
Want to get an ad in the world's single largest circulation magazine - the Sports Illustrated Swimsuit Issue? At a discount rate? We've done it.
Want to use online promotion to drive business into a physical bricks-and-mortar store? We've done it. How about, want to market to that database effectively using direct mail, email 'blasting' and telemarketing? We've done that too.
Want to make those cranky old mainframes that run your inventory system talk to your zippy new Linux servers?We've done it. Oh wait... Worldwide, you say?We've done that too.
Want to set up a 'personalized' website so customers see new product based on their past purchase behavior?We've done it.
Want to clean up your sales force's materials with uniform and professional sell sheets, presentations, CD-ROMS, etc.? We've done it.
Want to use outdoor advertising to cost-effectively spread your message and brand to millions of people? Want to use telephone kiosks, custom-decorated shuttle buses, taxi advertising and billboards? We've done it.

You have just found yourself at the perfect intersection; where Creativity crosses over with Technology.
With Marketing at your left and Business Strategies to your right, you are about to enter the 500block: that block in town with all of the conveniences and services at your fingertips. That perfect mix between old and new, trendy and classic.
You'll find all you need right here.
Welcome to the 500block

The 500block Process
Our highly refined process is designed to ensure a fruitful outcome for your project. Typically, we will begin by sitting down to gain understanding of your needs and situation. Don't be surprised if we 'interrogate' you a little - we've learned the best way to ensure success is to start by truly understanding our clients' needs.
In order to establish clear goals and understand the business rationale and benefits behind them, Why is always step one for 500block. Once that is established, we make the other W's happen as quickly and efficiently as possible.
But don't get us wrong. We know the best strategy is worthless if implementation is not done confidently and effectively, with a steady hand guiding the efforts. When the time for implementation comes, you've got the world's best can-do team on your side.
Once the needs are established, the next step is to establish the goals and goal metrics to meet those needs: Critical Success Factors.
Critical Success Factor
Avoiding Ready-Fire-Aim!
CSFs are the start and finish of any 500block project. A surprising percentage of projects are begun without ever defining the goals, the desired outcomes, the success factors for the project. That's a recipe for disappointment on all sides. By talking through, deriving and defining CSFs, 500block ensures that you know what you're getting, and we know what you expect us to do.
Then we will prepare a 'Statement of Work' outlining exactly what we propose to do for you, what each of us will contribute, how long it will take, what it will cost, and what will be produced. This document becomes the framework of the project. Upon your approval of this document, work begins.
The cost and scope for every project is unique. We don't use 'boilerplate' documents or work materials, and only after learning what you need will we give you a quote for the project at hand. Unlike some others, we don't expect you to pay us to win your business!

Disciplines
At 500block, we never forget the right question isn't what we can do. It's what you need to do. Where another firm would immediately seek to wow you with the 'whiz-bang' technology trends or the latest buzzwords, 500block invests the time to sit down with you, and work out the best business solution for your needs. Then we'll bring our formidable creative, marketing and technical abilities to bear, and make that solution sing.
With that in mind,
we can help you with:
Advertising and Marketings: | |
Marketing Strategy | |
Product Strategy | |
Direct Marketing - Online or Off | |
Print Marketing - Consumer and Trade | |
Guerilla/Alternative Marketing | |
Outdoor/POP Marketing | |
Media Buying | |
Sales Support Materials | |
Creative Concepts | |
Brand Concept & Creation | |
Promotions | |
Event Marketings |
Technology: |
|
Technology Strategy Building | |
Internet, Intranet & Enterprise Implementations | |
Integration/Consolidation | |
Data Mining | |
Profit Optimization | |
Cost Reduction | |
Document Management | |
Marketing Strategy | |
Digital Asset Management | |
Workflow Management |

Contact Us
Fivehundredblock LLC
532 Delancey Street
Philadelphia, PA 19106
USA
We are always interested in what you have to say.
To say it, or to find out what we have to say about your project, contact us at info@fivehundredblock.com.
